Hi, My Name is Alex Standiford.
I help Point-of-Purchase Display Companies Save Money and Meet Deadlines.
I started my career as an engineer at the age of 16. I went to a vocational school for Computer Assisted Drafting. This is where I had my career “Ah-ha!” moment, when I realized how much I loved the creative engineering process. I love problem solving. I love 3D modeling. I love communicating my ideas on paper. At age 18, I got my first job as an entry level CAD Technician for a sheet metal fabricator specializing in the retail industry. While working there, I learned all about sheet metal, and a lot about how the retail industry works. I came to understand the fast pace and how a manufacturer survives in that kind of environment.
A few years later, I began finding work with a few design houses that specialized in the retail industry as one of their design engineers. My favorite part about working for each of these companies were the limitless possibilities offered to me as a design engineer by not manufacturing in-house. With no specialty in specific materials, I could design a display made out of a combination of manufacturing processes, including vacuum forming and injection molding. At this time in my career, I learned a lot about these processes. I had the pleasure of working for major brands like Fisher Price, LG, and Western Digital.
In the last year, my wife and I welcomed our first child. After my son was born, I began to think about my future. I was very uncomfortable with all of the things I had missed and would miss in the future with my son and wife while I was away at work. After much contemplation, I took the dive into freelancing and haven’t looked back since.
I provide my clients with fast, thorough, and detailed engineering services.
I create effective solutions to Point-of-Purchase display design challenges, and can provide your brand with a display design that will increase profits.
Many clients already have a design approved, but don't know how it will be manufactured. I can optimize the design for ease of manufacture, saving you time and money when production begins.
A photorealistic image of what the final product is great for presentations. If I am already doing engineering or design work for you, it takes a just a little extra time to create a very professional rendering for your presentation.
Manufacturers, regardless of location, communicate with design and engineering through 2D drawings. I can take a designed display, and create manufacturing drawings, empowering your manufacturers to succeed in making your product right the first time.
3D modeling provides everyone with clear visibility of your design. I pride myself as experienced in 3D modeling, and believe it is what truly sets me apart. I model in a scaleable manner, enabling me to get work done much faster than many others.
With an intricate understanding of 2D drafting methods, I have a unique talent for taking very old drawings and re-drawing them in a digital format.
Engineer, Father, Beer Fanatic, SolidWorks Nerd
I’m a design engineer specializing in the retail display industry. I help Point-of-Purchase display companies save money and meet deadlines. I do this with great design and communication. I take a different approach to engineering that focuses on detail. I create exploded views to show how parts go together, render the display to show exactly what the prototype will look like, make detailed drawings so your manufacturers know exactly what needs made, and I build instruction sheets so everyone knows how to put the display together. My goal is clarity. I’ve worked for sheet metal manufacturers, cabinet makers, and point-of-purchase display companies since 2006. I understand how these different companies communicate design because I’ve worked for them. In short, I speak their language.
- I know that most projects in this industry have a short time-frame and that every minute counts. This is why efficiency is a key component of my work-flow. I achieve this efficiency by using an effective system of information gathering and resource sharing. This allows me to minimize excess phone calls, emails, and other correspondence that slow a project down.
- Having worked in the Point-of-Purchase display industry since 2006, I have learned what needs to happen in order turn a display concept into a production-ready prototype. Having well-rounded knowledge of different manufacturing processes appropriate for this industry allows me to determine a cost-effective way to produce a high-quality display.
- Accuracy is the backbone of any successful Engineer. Given the heavy reliance of manufacturers on the precision of the information we provide them, it is vital that the information is accurate and reliable. I have mastered the industry standard 3D modeling software, SolidWorks, and I make it a priority to ensure that anything sent to the manufacturer is correct the first time.
- I grew up in a small town called Sherrodsville, and graduated with 42 kids in my class. Our band was referred to the "Marching Dozen", even though the band didn't even have 12 members at that time.
- I enjoy great beer, but I enjoy collecting the glassware even more. I am always looking for an excuse to serve a beer in the right glass.
- My dog is an English Springer Spaniel named Phoebe. She's sort-of dumb, but quite possibly the most loving pet I've ever had.
- I once had a life insurance license, but got out of the industry because getting the license bored me to tears.
- I enjoy a nice cup of coffee, but I prefer loose-leaf tea. I can drink oolong tea all day.
- In addition to engineering, I do web design and marketing.
- I am a published author, having written a few books on editing photos using the free photo-editing program, GIMP.
Feel free to connect with me on Linkedin,and Twitter. (If you send me an invite to connect on LinkedIn, please mention how you found me, and why you'd like to connect!) I enjoy meeting interesting and passionate people from all walks of life.
3-Step Point of Purchase Display Design Process
My Ultra Efficient Design Process that will get you ready for your prototype as soon as possible.
- 1 I begin every project with a questionnaire which helps me conceptualize the display, timeline, and budget.
- 2 I carefully review this concept with you, formulate a tentative plan of execution, and provide input on any anticipated challenges.
- 3 I devise a tentative display design and cost estimate. Once approved I will proceed with the design.
Engineering and Review
- 1 Taking the information I gathered in our review, I work on the 3D model design for the point-of-purchase display.
- 2 At this point, my goal is to provide you with a comprehensive packet of information that clearly shows you the design of the display. This can be anything from an exploded view drawing, to a rendering, or even an animation of how the display is put together.
- 3 Any adjustments that need to be made to the design will be made at this point. I will continue to make revisions until we have reached a point to where you are satisfied with the design.
Drafting and Release
- 1 I make 2D drawings of the individual components for manufacturing.
- 2 My drawings can be sent directly to the shop floor for prototypes instead of needing to be re-worked to conform to their systems.
- 3 As soon as the final invoice has been paid, all deliverables (native SolidWorks files, PDF drawings, DXFs, IGES, and STEP models) will be sent to you.
Custom Store Fixtures for a New York City Lowes Store
- Customer supplied drawings were ambiguious information was missing about how the cabinetry would be constructed, no information regarding how the metal frames would be constructed.
- Assembled fixtures were too large to be delivered fully assembled.
- More than 400 custom store parts to be made.
- Communicate the missing information
- Communicate design intent, and ideas with the client
- Create a 3D model and 2D drawings of each store section
- Review the 2D drawings with the client
- Make any necessary drawing adjustments
- Create detailed drawings for all 400 resulting components for manufacture
The client was very satisfied with the work provided to them. They especially liked the amount of detail that went into my drawings for components made out of metal. With their limited knowledge of sheet metal fabrication, my expertise provided them with the information that they needed. My detailed drawings made communicating with their metal fabricator much easier, and it enabled them to focus on making sure the design was correct. They spent less time focusing on checking that their vendor understood what was expected from them.
Prototype Panic Day
A Case for Haste
Prototye Panic days come from problems in the prototype making process. Most of these problems can be prevented.
It’s prototype day, and the display needs shipped today. The account manager is counting on you have it delivered to him tomorrow morning. He wants to assemble it before the design review meeting with the client. The trouble is, there was a last-minute change to the design and the change pushed the timing of the prototype down to the wire. One of your vendors missed one of the extra parts added in the change, and is now running behind. The brackets don’t fit into the gondola. There are no wire access holes for the screen; with only 2 hours before the courier arrives to pick up the prototype, there is much to do. Wouldn’t it be great if your vendors made less mistakes? If your prototypes assembled as planned on the first try? When a prototype goes together right the first time, and parts get delivered on-time a lot of positive things happen. Your focus shifts. Your display review focuses on what needs to happen to improve the design. Instead of putting out fires, you’re adding finishing touches. Instead of making things work, you’re making things better. Prototype panic days come from problems in the prototype-making process. Parts can arrive missing or incorrect. The client can move the meeting date forward, or make last-minute changes. Most of these problems are preventable with communication. Excellent communication tells the vendor exactly what they need, it tells the account manager exactly what they’re selling, and it shows the client exactly what they’re getting. I help Point-of-Purchase display companies save money and meet deadlines. I do this with great design and communication. I take a different approach to engineering that focuses on detail. I create exploded views to show how parts go together. I render displays to show exactly what the prototype will look like. I make detailed drawings so manufacturers know exactly what needs made. I build instruction sheets so everyone knows how to put the display together. My goal is clarity. I’ve worked for sheet metal manufacturers, cabinet makers, and point-of-purchase display companies since 2006. I understand how these different companies communicate design because I’ve worked for them. I speak their language. I have the expertise and tools to take a concept, and make it real. I’ve developed efficient processes to get your display designed, prototyped, and produced quickly. If you would like a free no-obligation consultation, contact me at firstname.lastname@example.org. I’d be happy to help you design, communicate, and plan your next display project. Together, we can eliminate prototype panic days forever.Contact Me Now
Frequently Asked Questions
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