Hi, My Name is Alex Standiford.

I help Point-of-Purchase Display Companies Save Money and Meet Deadlines.

Get Your Free Consultation


I provide my clients with fast, thorough, and detailed engineering services.


I create effective solutions to Point-of-Purchase display design challenges, and can provide your brand with a display design that will increase profits.


Many clients already have a design approved, but don't know how it will be manufactured. I can optimize the design for ease of manufacture, saving you time and money when production begins.


A photorealistic image of what the final product is great for presentations. If I am already doing engineering or design work for you, it takes a just a little extra time to create a very professional rendering for your presentation.

2D Drafting

Manufacturers, regardless of location, communicate with design and engineering through 2D drawings. I can take a designed display, and create manufacturing drawings, empowering your manufacturers to succeed in making your product right the first time.

3D Modeling

3D modeling provides everyone with clear visibility of your design. I pride myself as experienced in 3D modeling, and believe it is what truly sets me apart. I model in a scaleable manner, enabling me to get work done much faster than many others.


With an intricate understanding of 2D drafting methods, I have a unique talent for taking very old drawings and re-drawing them in a digital format.

About Alex

About Alex

Engineer, Father, Beer Fanatic, SolidWorks Nerd

I’m a design engineer specializing in the retail display industry. I help Point-of-Purchase display companies save money and meet deadlines. I do this with great design and communication. I take a different approach to engineering that focuses on detail. I create exploded views to show how parts go together, render the display to show exactly what the prototype will look like, make detailed drawings so your manufacturers know exactly what needs made, and I build instruction sheets so everyone knows how to put the display together. My goal is clarity. I’ve worked for sheet metal manufacturers, cabinet makers, and point-of-purchase display companies since 2006. I understand how these different companies communicate design because I’ve worked for them. In short, I speak their language.

  • Efficient

  • I know that most projects in this industry have a short time-frame and that every minute counts. This is why efficiency is a key component of my work-flow. I achieve this efficiency by using an effective system of information gathering and resource sharing. This allows me to minimize excess phone calls, emails, and other correspondence that slow a project down.
  • Experienced

  • Having worked in the Point-of-Purchase display industry since 2006, I have learned what needs to happen in order turn a display concept into a production-ready prototype. Having well-rounded knowledge of different manufacturing processes appropriate for this industry allows me to determine a cost-effective way to produce a high-quality display.
  • Accurate

  • Accuracy is the backbone of any successful Engineer. Given the heavy reliance of manufacturers on the precision of the information we provide them, it is vital that the information is accurate and reliable. I have mastered the industry standard 3D modeling software, SolidWorks, and I make it a priority to ensure that anything sent to the manufacturer is correct the first time.

Experience Levels

3D Modeling
Sheet Metal Design
Vacuum Form Design
Injection Mold Design
Wood Design

Fun Facts

  • I grew up in a small town called Sherrodsville, and graduated with 42 kids in my class. Our band was referred to the "Marching Dozen", even though the band didn't even have 12 members at that time.
  • I enjoy great beer, but I enjoy collecting the glassware even more. I am always looking for an excuse to serve a beer in the right glass.
  • My dog is an English Springer Spaniel named Phoebe. She's sort-of dumb, but quite possibly the most loving pet I've ever had.
  • I once had a life insurance license, but got out of the industry because getting the license bored me to tears.
  • I enjoy a nice cup of coffee, but I prefer loose-leaf tea. I can drink oolong tea all day.
  • In addition to engineering, I do web design and marketing.
  • I am a published author, having written a few books on editing photos using the free photo-editing program, GIMP.

Feel free to connect with me on Linkedin,and Twitter. (If you send me an invite to connect on LinkedIn, please mention how you found me, and why you'd like to connect!) I enjoy meeting interesting and passionate people from all walks of life.

Display Design Process

3-Step Point of Purchase Display Design Process

My Ultra Efficient Design Process that will get you ready for your prototype as soon as possible.

  • Step

    Review Concept

  • 1 I begin every project with a questionnaire which helps me conceptualize the display, timeline, and budget.
  • 2 I carefully review this concept with you, formulate a tentative plan of execution, and provide input on any anticipated challenges.
  • 3 I devise a tentative display design and cost estimate. Once approved I will proceed with the design.
  • Step

    Engineering and Review

  • 1 Taking the information I gathered in our review, I work on the 3D model design for the point-of-purchase display.
  • 2 At this point, my goal is to provide you with a comprehensive packet of information that clearly shows you the design of the display. This can be anything from an exploded view drawing, to a rendering, or even an animation of how the display is put together.
  • 3 Any adjustments that need to be made to the design will be made at this point. I will continue to make revisions until we have reached a point to where you are satisfied with the design.
  • Step

    Drafting and Release

  • 1 I make 2D drawings of the individual components for manufacturing.
  • 2 My drawings can be sent directly to the shop floor for prototypes instead of needing to be re-worked to conform to their systems.
  • 3 As soon as the final invoice has been paid, all deliverables (native SolidWorks files, PDF drawings, DXFs, IGES, and STEP models) will be sent to you.
Case Study

Case Study

Custom Store Fixtures for a New York City Lowes Store


  • Customer supplied drawings were ambiguious information was missing about how the cabinetry would be constructed, no information regarding how the metal frames would be constructed.
  • Assembled fixtures were too large to be delivered fully assembled.
  • More than 400 custom store parts to be made.


  • Communicate the missing information
  • Communicate design intent, and ideas with the client
  • Create a 3D model and 2D drawings of each store section
  • Review the 2D drawings with the client
  • Make any necessary drawing adjustments
  • Create detailed drawings for all 400 resulting components for manufacture

Client Satisfaction

The client was very satisfied with the work provided to them. They especially liked the amount of detail that went into my drawings for components made out of metal. With their limited knowledge of sheet metal fabrication, my expertise provided them with the information that they needed. My detailed drawings made communicating with their metal fabricator much easier, and it enabled them to focus on making sure the design was correct. They spent less time focusing on checking that their vendor understood what was expected from them.

Case Statement

Prototype Panic Day

A Case for Haste

Prototye Panic days come from problems in the prototype making process. Most of these problems can be prevented.

Contact Me Now


Frequently Asked Questions

When it comes to running Engineering programs, I am very proficient in both SolidWorks, and AutoCAD. I have ran both programs for over a decade.
Yes. In addition to design and engineering services, I am also an accomplished web designer. You can see my portfolio here.
Personally, I prefer email. It's fast, it's efficient, and it's documented.
I have engineered Point-of-Purchase displays for many retail stores, including Panera Bread, Best Buy, Staples, WalMart, K-Mart, Toys R Us, Costco, Menards, and Lowes.
I have engineered Point-of-Purchase displays from concept to production for many different brands, including Fisher-Price, Panera Bread, Western Digital, LG, Roku, Logitech, Tire Kingdom, and Bose.
I went to a vocational school to learn how to render. I learned how to use AutoCAD, and exceled in my class. I ended up getting a job right out of High School working for a sheet metal fabrication company that specializes in manufacturing Point-of-Purchase displays. I Worked there for 3 years, and learned a lot of my engineering knowledge while working there. Since then, I have worked at a few more Display houses, and have obtained a well-rounded knowledge of sheet-metal, vaccuum form, injection mold, and wood design.
While I cannot give a specific time-frame, I can promise you that one of my key business components is efficiency. I understand the tight timelines this industry typically has, and will do everything I can to keep us on-track.
I don’t really have rates. Each clients’ needs are varied and therefore my costs vary for each project. I bid projects on a case-by-case basis.
Most clients come to me with a rendering, and we take about 10-15 minutes going over the details of the display. This is generally sufficient information for me to get something on paper for you to see.


Have a question, or looking to get a free consultation? Fill out the form and I'll get back to you ASAP.

Contact Info

Pop Engineer
151 7th Street SW Strasburg OH 44680
P: 330-987-0047
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